Our Values
About Twistale
Twistale started as an idea we (Shani and Daniel) came up with together. We wanted to give our two boys, Geva and Yannai, tools - real tools - for understanding decision making, consequences, agency and life itself, all through stories that would make them fall in love with books, spark their imagination and grow up knowing that the choices they make matter. And we wanted all of that to feel like an adventure, not a lesson.
We imagined something bigger than a book. A world where children could build deep, lasting connections with characters who feel real and relatable. Characters they grow up with. Free from labels of race, ethnicity, gender or religion. A world where the adventure continues beyond the pages through recurring messages from the characters, new stories, educational games, cognitive developing activities and meaningful experiences that help children grow while learning about life and the choices they make.
We believe screen time can be positive when used wisely. Instead of endless games designed to create addiction, we wanted to create something meaningful, educational and fun, something that helps children develop important skills while genuinely enjoying the experience. Most importantly, it is something parents and children can experience together.
That's the Twistale experience. More than just a book. A world.
Our Beliefs
Empowering Young Minds
Twistale encourages children to become active participants in every story they read. By making choices throughout each adventure, young readers learn to think independently and explore different outcomes at exactly the age when decision making, agency and imagination are developing most rapidly. Each path helps children build confidence, curiosity and cognitive skills in a fun and natural way.
Inclusive Storytelling
We believe every child deserves to feel connected to the stories they read. Twistale features a welcoming world filled with unique characters, personalities and experiences that children from different backgrounds can enjoy together. Siso, Nainni, Lizzie and FeeFee were created to belong to every child. Our stories are designed to spark empathy, kindness and imagination through meaningful adventures.
Educational Value
Twistale combines entertainment with learning in a way that feels natural and effortless for children. Through interactive storytelling, kids strengthen important skills like decision making, creativity, problem solving, empathy, emotional intelligence and understanding consequences. Every choice becomes an opportunity to learn, grow and discover something new. We believe the best education doesn’t feel like education. It feels like the best story you’ve ever heard.
More Than Just a Book
Twistale is more than a reading experience. It doesn’t end when the book closes. It is a growing world of interactive stories, educational games, personalized adventures and magical activities that families can enjoy together. From choosing story paths to receiving letters from favorite characters, every part of Twistale is designed to make reading feel exciting, meaningful and memorable.